Understanding Banner Size and Placement
Banners come in all sorts of shapes and sizes and to be able to place adds successfully you need to understand what banner is going to fit into the space on your website. It is always going to work best in a visible spot which is often above the fold at the top of any web page. The add should in some way relate to the context of what the web page is about to ensure that it does get clicked on. To understand the different sizes and how they will work for you it is a matter of trial and error until you get the right formula for your website.
Banner sizes are measured in "pixels". One of the most successful and commonly used banners we use is a "300 x 250" sized banner.the column to the right is 300 pixels in width so this size adds fits perfectly. At the very bottom of the page is a google text/banner add that is 728 x 90 pixels - this is another commonly used sized banner that you will often see at the top or bottom of websties.. Some text adds are also referred to using this same pixel measurement. Placed high up on the page or in a location that works on your website ( you may have to experiment to find the best spot.) -
Software to change and manipulate photos
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Photoshop - the best program for manipulating photos. Easy to change the size and all sorts of things.
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GIMP is an acronym for GNU Image Manipulation Program. It is a freely distributed program for such tasks as photo retouching, image composition and image authoring.
It has many capabilities. It can be used as a simple paint program, an expert quality photo retouching program, an online batch processing system, a mass production image renderer, an image format converter.
www.gimp.org
and another one to have a look at is....
www.pixlr.com - Online tool that requires no installation and is easy to use. Use it for cropping images and creating website header graphics. |
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Favicon
A favicon is the icon that appears on some websites in the browsers address bars and tabs. You can use smaller version of a logo or snippet of a brightly colored image
1. You will need a image 16 pixels X 16 pixels to use as your favicon. It needs to be saved as a .jpg or .gif
2. In a graphics program save the image as a Windows Icon (.ico) format
3. You will then need to name if "favicon" and save it as ICO when selecting the file type when you save it.
4. Place the favicon.ico file in the main directory and upload it.
Convert an image into a favicon
www.favicongenerator.com
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