Affiliate Marketing Glossary

Anchor Text
The practice of linking to another page on a website - internally or externally. It is great for Search Engine Optimisation

Article Marketing
Writing articles that are posted and distributed online for the purpose of driving traffic to a particular website or product you're promoting. This is done by having a link to your website at the bottom of the article usually in the articles signature.

Autoresponder
Autoresponders are often used as e-mail marketing tools, to provide information to their potential customers and then follow-up with them at preset time intervals. Mailing lists have the potential to generate revenue for years to come.

Banner
A web banner or banner is an add on a website that links to another website. The advertisement is made from an image or flash animation and comes in various banner sizes.

Blog
A blog is a website that is set up and maintained by someone who regularly updates the pages with information about themselves and what they have been up to.

Content Site
Packed with useful information on a particular topic that keeps the visitor coming back for more. A content site with unique useful content is a great way to start and make money from placing google adsense adds throughout.

Direct Linking
A link from your site to a merchants site with your affiliate link that has its unique ID. If a visitor clicks on the link on your website through to the merchants site and makes a purchase you get the commission.

Domain Name
A domain name is unique and allows you to have an "identity" on the Internet. Domain names form the basis of the common Internet naming scheme. Domain names provide a system of easy-to-remember Internet addresses which are translated by DNS (Domain Name Servers) into numeric IP (Internet Protocol) addresses used by the Internet.

For example www.achievesuccess.com.au is a domain name. You can buy a domain company such as www.GoDaddy.com.

Duplicate Content
Two pages displaying the same content on different pages of a website or on different websites. Not recommended if you want you pages or websites to rank well.

Landing pages
Landing pages are usually long ( very long in some cases) and full of well written sales copy - designed to make the visitor more likely to buy something .They usually only one link out - either to a purchase button or a merchants website.

Niche Site
A website dedicated to one topic.

PPC - Pay Per Click

Search Engines
There are many different search engines you can go to to look for the website/information you need. When you find your favorite one you can set it as your home page so its always ready to use.

Google is the dominant search engine in Australia with the largest market share. You have the option to search "pages from Australia" only which will filter the results to websites hosted in Australia or with a .com.au domain.

Some other Search engines you will find are: Bing, Sensis , AnSearch, Web Wombat, Anzwers

SEO - Search Engine Optimisation
Search Engine Optimisation is the practice of getting your website to rank highly for a particular keyword or phrase in the search engines.

Social Media
Social media is a low cost way of advertising your business. They are online gathering places where people meet to share information and build relationships with each other. Fantastic places to meet potential customers and business partners. It includes sites such as Twitter, Facebook, Myspace, social bookmarking sites like Digg and Del.icio.us, Youtube, and many more.

Squeeze page.
The squeeze pages aim is to “squeeze” the visitors name and email for the purpose of building a list of potential customers. This list is then targeted with an email campaign with a series of relevant emails regarding the topic or product.

Text Link
Is a word that is hyperlinked to another page, or website.

Website Hosting
Web hosting is like Internet real-estate. If you want to build a house, you need a place to build it and roads to get to it. Similarly, if you want to build a website, you need server space to store your files and bandwidth (speed) to access your site. There are many different web hosting companies out there with varying prices.