Super Affiliate: How I Made $436,797 In One Year
One of your first purchases as an aspiring affiliate marketer is an ebook by Rosalind Gardner. This was our first purchase and provided us with valuable information on what to do and what not to do when starting out affiliate marketing.

This is a must have resource for all affiliate marketers - Buy your copy TODAY! Topics Include Blogging, Market Research, Affiliate Programs, Web Design, Problem Avoidance And So Much More! Updated Regularly.

Likeable Social Media by Dave Kerpen
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and be Generally Amazing on Facebook (& Other Social Networks)

Affiliate Program Management by Evgenii Prussakov
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know* Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program* Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Affiliate Millions: Make a Fortune Using Search Marketing on Google and Beyond
With the help of co-author Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns. Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in depth insights and practical advice, "Affiliate Millions" will introduce you to this profitable endeavor and show you how to make it work for you.

A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers and MerchantsWritten to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.

The New Rules of Marketing and PR:
How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process

Permission Marketing: Turning Strangers into Friends and Friends into Customers
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.

Meatball Sundae
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs.When confronted with the myriad opportunities presented by new marketing, people usually ask 'How can we make this stuff work for us?' This, as Seth Godin explains in his remarkable new book, is exactly the wrong question.Mapping out 14 trends that are completely remaking what it means to be a marketer - and by extension transforming what we make and how we make it - Godin shows how the question for any thriving 21st century business must be: 'How can we alter our business to become an organization that thrives on new marketing?' Meatball Sundae is an essential guide to the fundamental shift taking place in the marketing and business world, and shows you how to align your business to it.

ICon Steve Jobs: The Greatest Second Act in the History of Business
iCon takes a look at the most astounding figure in a business era noted for its mavericks, oddballs, and iconoclasts. Drawing on a wide range of sources, Jeffrey Young and William Simon provide new perspectives on the legendary creation of Apple, detail Jobs' meteoric rise, and the devastating plunge that left him not only out of Apple, but out of the computer making business entirely. This unflinching and completely unauthorized portrait reveals both sides of Jobs' role in the remarkable rise of the Pixar animation studio, also recreates the acrimony between Jobs and Disney's Michael Eisner, and examines Jobs' dramatic his rise from the ashes with his recapture of Apple. The authors examine the takeover and Jobs' reinvention of the company with the popular iMac and his transformation of the industry with the revolutionary iPod. "iCon" is must reading for anyone who wants to understand how the modern digital age has been formed, shaped, and refined by the most influential figure of the age a master of three industries: movies, music, and computers.

The Brand Gap:
How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"--a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: / the new definition of brand / the five essential disciplines of brand-building / how branding is changing the dynamics of competition / the three most powerful questions to ask about any brand / why collaboration is the key to brand-building / how design determines a customer's experience / how to test brand concepts quickly and cheaply / the importance of managing brands from the inside / 220-word brand glossary From the back cover: Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding--a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."